Arcade Setups for Malls: What You Need to Know

In the current competitive retail scenario, malls are continuously trying to come up with new means to generate footfall and increase the level of visitor participation. A modern arcade setup is one of the best bonuses to this experience. Arcade areas are increasingly becoming important mall infrastructure with the popularization of family entertainment centers. These interactive areas attract not only kids and adolescents but also capture the adults with both retro and hi-tech gaming experiences. It is essential that mall developers and investors in the business of improving the entertainment features of their centers understand what constitutes a successful arcade setup.

What are the things to keep in mind?

An arcade game setup in a mall should be well planned; space wise and experience wise. First, its layout should be planned to provide a good customer traffic and diversity of machines, starting with traditional video games and claw machines and ending with the most hi-tech VR-simulators and racing rigs. The important factor is to select an appropriate combination of games depending on the demography of the mall to ensure long term interest.

Besides the choice of a game, the atmosphere is crucial. The inviting atmosphere is achieved with the use of bright lighting, sound proofing, colorful decor and user friendly layout. The technical infrastructure like the constant power supply, online payment system, and machine maintenance procedures also should be given priority to make the operations smooth.

The other consideration is mall location. Arcades that are located close to food courts, cinemas or kids area are better positioned since they have greater visibility and accessibility. Additionally, some promotional tie-ins with a mall-wide event or holiday special should assist in drawing more traffic to the arcade area. The revenue model may be different and it can be a token-based revenue model or pay-per-play model or integration of digital wallets.

What can you expect from setup companies? 

When you work with an expert arcade setup company, you get full-service assistance, including strategy and sourcing, through installation and after-sale service. A quality supplier knows the market, the gaming popularity, and space exploitation strategies that will transform a mere gaming area into a money making feature.

An arcade within a mall is no longer a mere add on but a strategic investment that increases footfall, customer stickiness and revenues. Malls can be revitalized into entertainment centers with proper planning, game mix and professional service. Winera can provide turn-key solutions to any business interested in establishing a high quality and profitable arcade area with the support of industry know-how as well as successful track record in indoor amusement park projects.